WEBWINDOWS MAGAZINE ADVERTISING TO HELP INCREASE INTERNET TRAFFIC
Webwindows magazine advertising to help increase internet traffic and online sales through your business website.
Magazine advertising versus online advertising
Webwindows, a leading media agency in the UK, strongly believes that magazine advertising is the ideal way to reach a highly targeted market and the right people to create awareness about your products and services. According to The company, the online media is better for making purchases because of the level of comfort it offers. According to Webwindows, people can shop any time of the day or night from the comforts of their home or offices. The company also feels that another point that goes in favour of the online media is that it allows people to save money and time from going to one store to the other. But when it comes to creating product awareness or influencing people to make their purchase decisions, Webwindows strongly recommends the print media over any other media channel. The reason for this belief of Webwindows is that the magazines have been around for a long time and over the period of years, they have built up a formidable reputation of trust and confidence that is not easy to compete with, let alone shake. The company views find reflection in many studies that have been conducted in recent times.
Webwindows takes up the facts thrown up by a recent study titled, Magazine: The Source For Bargains. The study was conducted by the Magazine Association of America but Webwindows rightly feels that the findings are universal and impact advertisers across the globe in much the same way.
Throwing light on the study, Webwindows says that the research was conducted to study the respondents' perceptions of various media such as magazines, TV, radio, magazines, and the Internet as useful sources for information on bargains. The company takes the opportunity to highlight the facts thrown up by the study. According to Webwindows, the study clearly reveals that shoppers across demographics consistently favour magazine advertising as the top medium for providing timely and useful information on deals.
The company would like to highlight some of the facts that this study illuminated.
Magazine advertisements are regarded by consumers as the overwhelmingly leading source (often by double-digit amounts) for information on deals and discounts.
Magazine ads lead regardless of age, income, education, marital status, or number of children. According to Webwindows, the fact highlights the role of magazine in enabling the companies to reach their target audience.
Magazine ads lead regardless of buying styles (price consciousness, brand loyalty, comparison shopping). The company feels that magazines are the right channel for creating and strengthening brand awareness.
Magazine ads are the favoured source for finding bargains -- for grocery shoppers, car buyers, purchasing of personal and household electronics, and more. It is precisely because of this that Webwindows has a page, The Webwindows page, that appears as a coloured supplement in seven leading magazines in the UK. Small and mid-sized online companies can take advantage of this space to advertise their offerings, discounts, special packages etc to reach the right audience.
Whether intending to remodel a kitchen, take a cruise, purchase big ticket electronics, or buy or lease a car, magazine advertisements cited by consumers as the number one source for finding information on deals. In fact, the Webwindows page has now become synonymous for the place where readers can find the best online deals.
Anywhere from 10% to 40% rate it the preferred source -- over TV, radio, magazines and the Internet. This is why Webwindows believes there is no other media that can challenge the power of the magazines.
The study clearly demonstrates what Webwindows has always believed in-- consumers love a bargain and shoppers across demographics consistently favour magazine advertising as the top medium in providing timely and useful information on deals. Webwindows also focuses on the other major result of the study, which is that magazine ads for bargains drive traffic into stores resulting in consumer purchases across a broad range of products and services.
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The findings confirm Webwindows views that nothing can withstand the power of the print media when it comes to advertising. Whether you want to strengthen your brand or sell your products and services, nothing works better than magazine advertising. Advertise with Webwindows and see the results for yourself. The company makes magazine and magazine advertising accessible and affordable for small and mid-sized online companies to advertise their products and services and strengthen their brand awareness. Our page appears in the weekend supplement sections of seven broadsheet magazines in the UK. The Webwindows page has a collective readership of more than five million people per week. The people who browse through the adverts on the Webwindows page are those who are actually looking for online discounts and bargains. So if you advertise with Webwindows, rest assured your ad will be read by a highly focused group of people who want to make an online purchase without having to travel long distances to retail stores. Contact our Webwindows representatives today and they will guide you in choosing the magazines that best serve your purpose based on factors such as publication type, location etc.
